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Pensive male graphic designer working on freelance

The failure of the force-focus technique lies in old habits; it’s like when we were told to read something as a child. We will do it, but because we were forced to do so, we purposefully won’t retain the information, just to prove the point.

Why? Let’s suppose a user went through the onboarding process and even listened to what they were told. This is not the case most of the time as it has been mentioned previously, but let’s ignore that for now. People then use your app, but eventually it will be closed, after they finished with the task that required the app in the first place. Let’s assume they won’t use it again for a couple of days or even a couple of weeks. Users open it up again and then what? Are they going to be shown the onboarding screens again? By that point, they are basically a “new user” again, hence they would require your onboarding to understand how to use the app. The application — of course — treats them as returning users and won’t explain anything. The users end up being confused at first and then frustrated, ultimately leaving the app behind.

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Using black camera outdoors

I often feel guilt when I assign a story. This is partly a function of being a woman who would, if she had her way, please and comfort her entire universe of acquaintances, and partly a function of having been convinced at a relatively young age by the argument that Janet Malcolm famously made in The Journalist and the Murderer: “Every journalist who is not too stupid or full of himself to notice what is going on knows that what he does is morally indefensible.”

She’s right, of course. The people who sing odes to my profession’s nobility are usually not journalists themselves. Peter Thiel is certainly not. He wrote in the New York Times op-ed section last week: “The press is too important to let its role be undermined by those who would search for clicks at the cost of the profession’s reputation.”

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Branding Do You Know Who You Are

Decommissioned planes are brought to this boneyard in Tucson, Arizona because of dry climate and hard desert soil. It’s easier to preserve the machines in dry air, and their wheels easily roll on the desert soil. Some of the planes come here to be modernized and get back into the air. Some become spare part donors. And some are recycled to get aluminium. Seeing hundreds of giant mechanisms lost in an even more giant desert gives an incredible experience of silence that can almost be “seen” in these photos.

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